With the football season in full swing,
consider how teams prepare for a
winning season. Cereal makers would
have you believe the pro’s breakfast
habits at the “training table” are the
deciding factor. Any coach will tell
you winning takes teamwork,
knowledge of the competition, a
playbook with many strategies,
stamina, enthusiasm, and patience.
Planning to sell your home? Will you
grab for the cereal box called “The
Three Ps of Marketing” (Put a sign in
the yard, Put an ad in the paper, and
Pray), or would you train to win? To
compete with the pros, you’ll need to
learn the many different home loan
options available in today’s market.
Absorb interest rates for each, and their
relationship to discount points and
buy-downs. Qualify buyers and
analyze their loan to debt ratios.
Do research on prices and selling terms
used in recent sales. Asking prices
won’t do. Learn whether sellers paid
closing costs or offered other special
benefits. What was the condition of
homes that sold? You’ll need in depth
historical sales figures to price a home
correctly.
Teamwork is critical. Do you have the
required relationships with lenders,
attorneys, title companies, tax
authorities, appraisers, and inspectors
to promote a smooth sale? To sell a
home like a pro requires knowledge
and experience of a pro, which explains
why amateurs are rarely found on a pro
team.
