Imagine the fire department responding
to a call by sending a bulldozer manned
by bird watchers. What if you needed an
electrician and a banker showed up at
your door? Want to sell your home?
Would you call a nurse or a chemist to
sell it?
Homeowners come from all walks of life
- doctors, pharmacists, accountants,
professors, administrators, and
thousands of other professions. Each is
good at what they do. Some are
specialists with comprehensive
backgrounds in extremely technical
subjects. Others are generalists using
their vision and intuition to fulfill their
professional responsibilities. Each has a
good handle on their particular area of
expertise.
Why is it then that some property
owners embark on a temporary new
career - real estate - when selling their
home? Why consider taking a leave of
absence from their existing career?
To sell “By Owner” requires the sellers to
become marketing experts with in-depth
knowledge of mortgage financing,
contracts, taxation, advertising, direct
mail strategies, psychology, face-to-face
selling, and negotiating. Owners must
remain at home to man the phones when
buyers call. Answering machines do not
satisfy the needs of real buyers.
What’s more, “By Owners” must go
head-to-head with their competition,
those full-time, experienced, educated
agents who make their living serving
sellers. These dedicated agents live and
breathe real estate - often 27/7. They get
the best price for homes and eliminate
the hassle and inconvenience for the
sellers they represent. Who could ask for
more?
