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Price Determines Time


by Barry Ross

04/04/99

Ready to sell your home? How long will it take? At what price is it likely to sell? You can determine both the price and the time by doing a little math.

First, ask your agent for the average number of days homes in your neighborhood have remained on the market before selling. Throw away the longest and shortest times, and average the rest, using sales for the previous 6-12 months. This will provide an average expected sale time - provided you price your home at "fair market value."

Next, ask your agent for the "list-to-sale" ratio for those same homes. This tells y ou how close tot he asking price those homes have sold. Let's say the ratio is 97%, which means the homes have sold only 3% less than the asking price (on average). Base on that knowledge, you should price your home no higher than 3% over your agents estimate of "fair market value."

For example, say your home's market value is $97,000, and the sale time is 93 days. You could as $100,000, and reasonably expect to receive $97,000 within the average marketing time. If homes are appreciating at 5% per year in that area, and you ask $105,000(5% + 3% over market value) you could conceivably wait an extra 12 months plus 93 days before it sells.


1608 West Broadway | Ardmore, OK  73401 | Phone:  580.223.2100 | Fax:  580.226.5794


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